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> it's nuts to think the solution is for everyone to adopt better privacy-preserving habits rather than slowly killing the business model of the personalized ad industry. A great byproduct of this is that governments will see less surveillance tech vendors to buy from.

Right to the heart. The personalized ad industry has exacerbated the issues of privacy, because it's in their interest to do so.

Having enforceable ground rules in place, in the form of laws, will be difficult because of the money involved; and also the sizeable number of software engineers feeling like they're above the politics.



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