I'm not sure if you're misunderstanding something. Definitely seem to be missing something. I didn't ask what's being done with the data. I asked where it goes.
Do you think there's equivalence between selling user data to a marketplace of 4,700 third parties, and an internal machine-learning-sized A/B test?
Are Apple ads not targeted? ie is their platform different than:
> Even though companies like Facebook and Google aren’t directly selling your data, they are using it for targeted advertising, which creates plenty of opportunities for advertisers to pay and get your personal information in return.
Do you think there's equivalence between selling user data to a marketplace of 4,700 third parties, and an internal machine-learning-sized A/B test?
https://themarkup.org/ask-the-markup/2021/09/02/what-does-it...
Or put another way:
> So the argument is, because they ... don't share with anyone else they are vastly different?
Yes.