I think part of this is inevitable, but I am still very concerned because we cannot rewire our brains in less than single generation, and despite what many think you are paying attention to those ads. My parents might struggle with technology but I'd argue it's because they are trying to do something basic (like access the internet) or of value (like watch their favourite streaming series). I'm not convinced these new "value extraction" pain points that cause us hardship are the same.