I had the exact same reaction. This needs to be about 3 times faster in order for me to not to be annoyed by it, and that's why gamifying things that aren't games is usually obnoxious. If this is an interface for an actual game, meant to entertain, fine. If this was in some productivity software, it would annoy me at first, and then really piss me off after the 10th time I saw it or had to get past it to do what I want.

It reminds of Apple's Siri and its grating cuteness in failure modes. Or of the Wordpress login box that gives me a cute shaking animation if the input is wrong.