Yes, because programmers etc just love to build tools that squeeze every last nickel out of people by using dark patterns etc. It's the suits that are always pushing pricing efficiency in my experience, not the nerds.
I would disagree. A business-oriented exec may have a general idea such as "optimize pricing" but the "nerds" (your term) will chime in with "let's employ a neural network-based ML training loop" that they clearly have been eagerly hoping to try out.
Doesn't matter anyway. If you've chosen big-corp adtech, datasci, analytics, optimization, etc for a career, not "loving" it is not an excuse.
