1. The $250 is a flat rate for one newsletter edition but also ends up on the blog portion which is then shared on Twitter. Some of these tweets do 50,000+ impressions on Twitter. This isn’t guaranteed but is something the sponsors are considering when placing an ad. We typically don’t even get into CTR before or after the slot but can if a specific sponsor or potential sponsor wants to. The main metrics they’ve asked about is newsletter size and open rate.
This might have to change if I look to increase prices.
2. My “welcome to the list” email reminds people to add the newsletter to their primary inbox. Once a month or so I also add a short note to kick off a newsletter reminding people to ensure we are in their primary box. I don’t know if this has helped with anything at all but it’s worth doing IMO.
Awesome, thanks for the answers! I'd also love to hear an update on what trending on HN does for subscriptions, we've had some articles trend on here before and it's a pretty nice bump, but people were clicking primarily for a story not a newsletter. This got me to sub at least!
1. The $250 is a flat rate for one newsletter edition but also ends up on the blog portion which is then shared on Twitter. Some of these tweets do 50,000+ impressions on Twitter. This isn’t guaranteed but is something the sponsors are considering when placing an ad. We typically don’t even get into CTR before or after the slot but can if a specific sponsor or potential sponsor wants to. The main metrics they’ve asked about is newsletter size and open rate.
This might have to change if I look to increase prices.
2. My “welcome to the list” email reminds people to add the newsletter to their primary inbox. Once a month or so I also add a short note to kick off a newsletter reminding people to ensure we are in their primary box. I don’t know if this has helped with anything at all but it’s worth doing IMO.