Sure, it's 3.5 sigma in this particular energy band, but is it 3.5 sigma in every energy band?
It might be like expressing amazement that someone in the world won the lottery. There's a difference between someone in particular winning the lottery, and anyone winning the lottery.
They don't expect it to show up in every energy band - the whole point is that they expect to see a lot of Higgs boson formation at a specific energy level, and anything higher or lower drops to a background level. The sigma value is basically a measure of how many standard deviations off from the background event count the event count for this particular energy level is.
I'm sorry but I don't see how this addresses my point? If they are checking 20 bands for results with p < 0.05, the likelihood is that one will show up, just from fluctuations from background.
It might be like expressing amazement that someone in the world won the lottery. There's a difference between someone in particular winning the lottery, and anyone winning the lottery.
Xkcd says it better than me. (hat tip to starwed)
http://xkcd.com/882/