The Legoland theme parks are not even owned by Lego anymore.
Edit: Apparently I was wrong. Lego sold the themeparks during a downturn 20 years ago, but actually bought them back a few years ago, and now consider them a strategic part of the brand.
Wild. I would have guessed those Funco Pop toys that I see for seemingly every possible movie, game, comic book, anime, etc. That chunk of plastic feels like it must be selling for a ridiculously good margin.