A lot of people like to give Leonardo da Vinci credit for the Mona Lisa, but no one gives credit to Laurence des Cars (President of Louvre) for getting 10million people to visit to see it in 2022.

The louvre doesn't repaint the Mona Lisa each year. They don't even directly make the exhibitions on rotation that keeps people returning.

They constantly do work on The Mona Lisa and even put a new frame on it in the 1970s because people were holding it wrong.

They dont track the version number in the same way, but I would speculate that it is The Mona Lisa 68(s)

This comment make it seem like iPhone is suddenly desirable in 2022. iPhone has been leader since the beginning, it does take effort to stay at top but i wonder credit goes to Tim Cook for that.

It takes a massive amount of effort to stay at the top. Yes there’s inertia and lock-in and walled gardens that contribute to folks staying in the apple ecosystem. But that doesn’t mean it’s easy.

Well, maybe from around 2010-2012 or so. In the first couple years, the iPhone was a product looking for a market that didn’t yet exist.