On the plus side that might give back some of the old web. After all, all of the junk, SEO and various webspam is only there because Google measures it, as soon as you start measuring something you influence it and any metric ever invented to rank web sites eventually made itself useless. So if search engines 'move on' then maybe the value of a link will increase again.
seems to me the seo peeps will just step up their game by employing chatgpt to spam everything.
chatgpt search will be mostly useless if it doesn't provide upto date answers which means it has to constantly have the latest news, blogs, press releases feed to it so when you ask for a summary of some event that just happened or some new tech it gives you an answer. the same incentives apply.
Likely there will be a race for it to start recommendating products . Either directly, Bing still has to make money, or indirectly buy trying to influence it into answers with product placement
