Could you share this information as a percentage of your monthly expenses?
I'm pulling the trigger on this after 17 years in business and our ARR covered 50% of our anticipated annual expenses last year.
We also grew by 100% last year, all while on coast with $0 spent in marketing.
The time we spend on the products, when added up over time, the most valuable time we spend, so we have cut expenses and plowed away revenue to help us make this launch this year.
The goal is to meet 100% of anticipated annual expenses in net ARR by the end of this year and it feels very doable.
After 17 years, I'm also shy to discuss details because it's taken dozens, if not hundreds of attempts to find something that worked. Started in 2005.
