The path to killing Hollywood has to start from an understanding of how/where they make their real money. The post does a good job with a third of that answer-- Hollywood contracts are notoriously one sided so adding consistency and transparency to the process might create the appropriate incentives for creative talent to leave that model. In theory, that approach is already in full swing (see the independent film movement).
The other two thirds of the story are the international market and merchandising.
Even the worst film end up making money abroad. And those markets don't necessarily have access to the web. So addressing the how of international distribution (the non-web answer) will be a must.
And then to be genuinely disruptive, the last third of the solution needs to address merchandising. There needs to be a clear path for everything from action figures to cereal boxes. This one can't be done in isolation of other markets so an alternative ecosystem needs to be created.
The other two thirds of the story are the international market and merchandising.
Even the worst film end up making money abroad. And those markets don't necessarily have access to the web. So addressing the how of international distribution (the non-web answer) will be a must.
And then to be genuinely disruptive, the last third of the solution needs to address merchandising. There needs to be a clear path for everything from action figures to cereal boxes. This one can't be done in isolation of other markets so an alternative ecosystem needs to be created.