Except "buzz" is part of what produces growth. And it's almost guaranteed that "buzz" is generally empty, shallow people interacting with other empty, shallow people (because that's 90% of the world's population). That produces gossip, and buzz, and more buzz, and tabloid journalism, and billions of dollars. "Hollywood" is the perfect paradigm for that.
The kind of "buzz" that creates growth for tech companies is "gee whiz, check out this young/new/innovative/life-changing/giant-killing company/technology." Not cynical mockery.
And the culture of vapid celebrity that sells magazines/TV/movies doesn't sell tech. Even the Facebook/MySpace masses could hardly care less about gossip of those companies' founders and executives. At best, such gossip is industry 'inside baseball'... and so it should be judged for accuracy and relevance, not snark and salaciousness.
