> kept trying to find a way to keep up the growth curve it had when Instant Pot was being adopted
I think if you're to pick a lesson to takeaway, this is it.
There are other objectives to pursue, than "continue to grow as much or more this year as we did last year". That objective in particular is destined for eventual, guaranteed failure – and an outcome that leads to decomposition (by PE, bankruptcy, whatever).
If you live by the sword of greed, you die by the sword of greed. It's tragic but banal in the 20th/21st Century US – great brands succumb to it every day.
I think if you're to pick a lesson to takeaway, this is it.
There are other objectives to pursue, than "continue to grow as much or more this year as we did last year". That objective in particular is destined for eventual, guaranteed failure – and an outcome that leads to decomposition (by PE, bankruptcy, whatever).
If you live by the sword of greed, you die by the sword of greed. It's tragic but banal in the 20th/21st Century US – great brands succumb to it every day.