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> I do understand this push, and honestly I'm surprised it took them this long.

I'm not too surprised it took this long -- the % of viewers who are on a PC, not a phone, and technically savvy enough to install an ad blocker is relatively small, so it wasn't worth the effort.

But now, with the death of ZIRP and the demand that these tech companies which were experiencing infinite growth somehow continue to grow infinitely, they're very much in "squeeze blood from a stone" mode.



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