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I had been using Youtube exclusively from a browser with uBlock Origin and only learned about its ads persistence when we finally upgraded our ancient TV. I was in shock, the service is close to unusable with ads.

At the same time, the reality check is that ads continue to be the way to monetize the masses as no other model works at this scale of users.

So do expect it to get worse. By means of IP, the Web Integrity API, whether you've opted-in to this new "Ad topics" thing in Chrome...the future direction is to discriminate clients. You will see the ad or not see the service.

The only resistance is to just watch less or not at all.



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