Suppose a $14 subscription to YouTube Premium is typically split in half, $7 for the platform and $7 for content creators. If someone signs up for YouTube Premium but doesn't watch any videos at all, do creators split that $7 (in a proportion that roughly mirrors the existing amount creators were already getting paid: a bigger share of the $7 for those with a bigger share of views generally) or does the platform keep both halves?
I don't know that anyone here can say what does happen with that $7, but what should happen with it? Did creators earn it? If they earned it regardless of no plays from that user, it follows that in another universe where the Premium user only ever watched one single creator, that creator doesn't earn more of that particular $7 than they otherwise would.
Suppose a $14 subscription to YouTube Premium is typically split in half, $7 for the platform and $7 for content creators. If someone signs up for YouTube Premium but doesn't watch any videos at all, do creators split that $7 (in a proportion that roughly mirrors the existing amount creators were already getting paid: a bigger share of the $7 for those with a bigger share of views generally) or does the platform keep both halves?
I don't know that anyone here can say what does happen with that $7, but what should happen with it? Did creators earn it? If they earned it regardless of no plays from that user, it follows that in another universe where the Premium user only ever watched one single creator, that creator doesn't earn more of that particular $7 than they otherwise would.