Good luck with that. If Chrome won't display it that's that for 45% of your possible visitors. If the domain-without-a-tld doesn't come up as the first link in your average browser that's another 40% or so, if your ISP doesn't like you or if your certificate is the wrong color (or your bits for that matter) then that's the remainder. To compare the web as it is today with what went before is a bit silly because we have moved on from there and the party that controls your browser, your search, your income, your document store, your email and your phone may well be one and the same.
I completely disagree with that. If the people can't access whatever they want to access or what they need isn't available at price/condition they can agree to they will just switch to something else. Just like when a shop starts charging too much or that it hasn't taken care of maintenance.
For now, it looks like they have no competition, but the foundation is here, it's just that the potential competitors are starved for ressource. Just a bit of redirection will get the ball rolling and a lot of choices will suddenly appear.
The only thing is that most people do not care and have very basic needs. We mostly shouldn't care about those people. They cannot for the life of them being interested in anything technical and will not make any effort to learn and use worthwhile tools. They also have very low interest in knowledge. So, they will follow without much questioning, I know this for a fact from all the servicing I do around me. They will do what you tell them, if you tell them Google or Chrome is bad, they will accept.
The problem is getting something as good as Google or Chrome. So far nothing really match...
