> _everybody_ drives huge SUVs. A few rugged men(TM) driving a large truck isn't the problem, they're couleur locale. It'd be adorable, like people wearing cowboy hats in Texas.
Roughly 18% of the light vehicles sold in the US in 2023 were pickup trucks. The top 3 selling models in the US were pickup trucks. Yes there were about 3x as many SUVs sold[1] as pickups, but pickups aren't nothing.
1: I partitioned the "light truck" class into just pickups and SUVs; 78% of cars sold in 2023 were classified as "light trucks" per [2]; I got the 18% figure for pickups by totaling the sales of the 8 most popular pickup models by hand and dividing by 14.9M
Roughly 18% of the light vehicles sold in the US in 2023 were pickup trucks. The top 3 selling models in the US were pickup trucks. Yes there were about 3x as many SUVs sold[1] as pickups, but pickups aren't nothing.
1: I partitioned the "light truck" class into just pickups and SUVs; 78% of cars sold in 2023 were classified as "light trucks" per [2]; I got the 18% figure for pickups by totaling the sales of the 8 most popular pickup models by hand and dividing by 14.9M
2: https://carsurance.net/insights/car-sales-statistics/