Consumers prefer a vehicle that looks like it'll keep them and their family alive on the streets as given - if some other persons kid ends up dead as a result of their choice - well "whateves".
Make the streets less dangerous and they might prefer something cheaper and as a side bonus less deadly to their neighbors.
The streets are dangerous precisely because people are in an arms race to have the biggest more "protective" vehicle. Instead regulations would scale that back resulting in safer streets
Make the streets less dangerous and they might prefer something cheaper and as a side bonus less deadly to their neighbors.