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Oh man this brings back a lot of memories. Let me explain:

A few years back, we made a bet private sharing was going to be a very big thing. I'm talking maybe 4.5 years back.

So we went and designed a product called Sharekoo.com which basically allowed users to create private contexts where they could share any type of media. These contexts were by invitation only.

Developing it took a lot of time because this baby was/is very complex and it scales beyond belief. In the process we made an abstraction of the concept and created a sharing engine so that we could use it for any product we could develop in the future.

Sharekoo as product never saw the light of day (so many reasons that don't matter for this post) but we had our engine so we hooked it up to an existing PIM product and applied to Techcrunch50. We were invited to present in SF but for personal reasons we couldn't make it.

Here's the demo: http://www.youtube.com/watch?v=K0hx6L3ldWs&feature=youtu...

After this, using the same engine we created Twitalbums.com which was private sharing via Twitter. I actually did a review our startup here in HN: http://news.ycombinator.com/item?id=1051311

Here's a review RWW did for us: http://www.readwriteweb.com/archives/twitalbums_private_coll...

If you read the HN thread you can see how the conversation and the arguments for Twitalbums (and previousy Sharekoo) private sharing and the selling arguments of Everyme are basically the same.

We ended up putting the projects in stby, taking another direction but we kept the technology and made it better over time.

This is a lesson in having idea and being way ahead of time (I have learned a few more lessons and recognize lots of error along the way to) and being patient.

Maybe now is time to dust off the old projects, paint a pretty face on them and see what happens now :)

Exciting times ahead indeed!



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