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If you know a technology leader at a company that has this problem, reach out and ask if they’ve had any pain related to it. Ask to take them out to lunch and tell them about a solution you’ve been working out. Or even a short demo call. See if they’d be interested in an “innovation partnership.” You give them a discounted/free license (can be time limited to a year or however long it takes to validate that your solution works and saves them money - then returns to full-price), they agree to feature prominently in your marketing material or provide a reference for your next lead.


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