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I agree with everything, but I would like to introduce another variable: economies of scale.

There are more-or-less objectively correct ways to do a lot of things reliably, to a point where they’re kind of boring. Since they are somewhat objective, most companies use them as the default and the prices can get lower and lower because they’re making more and more.

When a company purposefully tries the differentiate themselves, that inherently means that they cannot benefit from the same economies of scale, which in turn means higher prices have to be baked in. Sometimes that’s fine, I think Apple generally makes solid products for example, but a lot of the time this differentiation is just “different for the sake of being different”.



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