What he means to say, is the grift is dead. All the best fish have been fished in that data lake (pun intended), leaving most waiting on the line to truly catch an appealing mackerel. Most of the big data people I know have moved on to more lucrative grifts like crypto and (more recently) AI.

There are still bags to be made if you can scare up a CTO or one of his lieutenants working for a small to medium size Luddite company. Add in storage on the blockchain and a talking AI parrot if you want some extra gristle in your grift.

Long live the tech grifters!