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The flipside of this is that people at some places are fully aware of this and get very suspicious of consultants offering to handle their 'big data' challenges with loads of highly proprietary stuff.

Data organisation can be more of an issue, but the general issue with this is often a lack of internal discipline on the data owners to carefully manage their data. But that isn't nearly as attractive for management. Putting 'brought in new cloud vendor / technology' looks better than 'improved data organisation' on a CV even if the new vendor was a waste of money.



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