I would say that Intel is a company, not a person, and isn't motivated but directed. If the same people own both Intel and the mobo manufacturers, they win by forcing new purchases of new products primarily distinguished by a higher price.
One computer owner in a thousand upgrades their processor alone, or would even know how to.
> I would say that Intel is a company ... and isn't motivated but directed
You know, it's a matter of perspective, but I'd disagree.
I think we'd like to think companies are directed, but I think as they get larger and older, especially public companies, they operate less by difection, and the systemic forces take over, and they operate and function more by the aggregate sum of all the motivations of the actors involved.
I think it's true that some companies do exist, perhaps by sheer force of personality of their leaders, that remain primarily "directed" but feel that's more the exception than the rule.
One computer owner in a thousand upgrades their processor alone, or would even know how to.