both products can be bought anywhere including the internet. the main reason branded stores exist at all is the appearance and controlling the experience, engaging with the customer in an environment where the only competing products are of their own brand. bestbuy type stores work the opposite way: fill it with lots of products of various brands and prices so anybody can walk out with something and the staff can redirect the client to the competition at any time. btw sony sections in the tv dept of many markets are also better looking.