Don’t build it to sell - explicitly. Build it to solve your business problem and tell the guy building it “after we’ve separated ourselves from our competitors and we’ll either declare our company a software company that does logistics, or we’ll set an environment for you to pitch the sale of the software to competitors”

A startup mindset is importantly for the first hires, but selling software is an aspiration not a requirement.

That aspiration can be distracting from simpler business problem solving solutions too, so be clear “new codebase” when we are ready to sell…

Shortcuts for us, no shortcuts on the software resell company.