What do you mean by "dictate" or now"? Every survey always states the margin of error like that. Its a function of the sample size and introductory stats to get that number.
I somehow doubt that they actually randomly sampled from a representative population. It's more likely that they use an online audience who likes to fill out review forms.
I guess things went wrong with my sarcastic remark on being able to "dictate" the margin of error.
With respect to statistics and online surveys, I'm not even skeptical but outright cynical. Calculating the margin of error with a standard deviation only works for representative samples, which reviews.org most likely is not able to provide. Adding these percentages and terms to the report gives a false sense of reliability, which annoys me.
Still, I should probably not have resorted to sarcasm. My apologies for that.