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Best engineers are working at shoveling more adverts down our throats, tracking our every thought to maximise the value they can extract for us.

The goal isn't to have 50 people selling a batch of capacitors for $10, it's to sell them to Alfie for $6, Barbara for $12, and because it's absolutely critical for Colin he gets to pay $623

The western world is about maximising the value middlemen can extract.



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