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> Future you. Your posts become a time capsule of your evolving mind.

Sometimes, I am the main beneficiary of my blog posts. But there is a much more practical point than bookmarking my progress — it is a polished resource with carefully selected references.

> One right person. Maybe one day, someone stumbles across your words at exactly the right moment. And that changes something for them.

Sometimes one. Sometimes a few.

In general, I have found that blog posts have a larger impact than my conference talks. At a conference, say, with 100 people in the audience, perhaps only 20 find it relevant. With a blog post, we may feel disappointed that only 1,000 people read it — which is small by blogging standards, but still way more than one would reach at a conference.



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