500k a month in 30m pageviews implies he makes almost $17 per 1000 pageviews. I currently see two ads on his homepage, both large but for the same advertiser (an untargeted credit-card advert). I find it staggering people are selling ad-space at such a price unless it's highly targeted to a specific niche.
Also, multiple ads per page = multiple ad impressions.
So while he only has 1m uniques a day, that could be 1.5 visits per user (a unique could covert 10 videos and would only be counted once) so guesstimate 1.5 visits per unique
So now we are at 1.5m impressions a day.
Now, lets count in we assume 3-5 pageviews per visit. So, on the low end thats 4.5m impressions a day.
He has multiple ad units, you counted two. So now we are at 9m impressions per day / 270m per month
Makes things much more sane. Also, I went on the low end of numbers. Its more likely he does well over those numbers.
500k a month in 30m pageviews implies he makes almost $17 per 1000 pageviews. I currently see two ads on his homepage, both large but for the same advertiser (an untargeted credit-card advert). I find it staggering people are selling ad-space at such a price unless it's highly targeted to a specific niche.