Sort of disagree here. I was kind of cringing at the verbiage myself, but at the same time it was so frenetic and different from the dry, 'value-added' language that you see other sites barfing up, that I was kind of smiling at the same time.

Then you realize it's just a useful little niche tool, and he's giving it away for free.

After checking it out, I asked myself "Do I want to download this app more than if it was presented to me in a more dry, professional, predicable way?"

Yeah, actually.

I especially love how he concludes by broadcasting how the app is not perfect, while giving a little dev road map.

Well done imho.