if we're being generous, maybe apple just thought that it was a Swiss train station clock nobody cares about (which, in a way, is what the clock actually was), which their team kind of just came across (maybe in switzerland!) and thought they liked it despite its being unremarkable and uncelebrated, like "found art". oops.

this just goes to show that good art really is timeless. it's not about bs marketing hyping up art that isn't art without the hype. as apple just found out, it's still art without the hype.