If american corps do not want to play according to European rules: go ahead, just stop doing business in Europe. Europe will be fine! Understand that there are other things than the US‘s commercial interests even though it seems ATM that’s everything the US is: commercial interests. On the east, on the west: Wake up!
Doing business is different in the EU as it is different in China or Russia. If you want it to be not different, work in globalization not America first.
Europe was fine until it got disrupted by Russia and the US. But that has nothing to do with this topic here. This is just a company not following a local law. Nothing special in the law (it is shitty like any IP law) or the case here.