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> The Old Way: "I trust this site because the browser says the lock icon is green".

> The Zen Way: "I trust this destination because I have verified its hash fingerprint out-of-band, and the math confirms the signature".

PGP already tried something along those lines. It did not see any adoption.

Problem with that approach is: UX is horrible. If someone technical like myself struggled to get it up and running correctly, what chance do less technical folk have?

If you want to build a really boutique environment for 3 guys to feel good about themselves, the Zen path is the right path.

If you want the public to adopt it, you need that green lock icon.



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