Sundar was at the helm when the decision to worsen search results for the sake of ad revenue was made.
Previously, the two concerns were "firewalled" so as to prevent the money-generating side of the company from eroding the user experience.
This is a theme that's been at the core of every Titan of Industry's decline. That is: chasing of short-term results with disregard for the long term consequences. Alphabet is just so big and dominate in search that it will likely take quite a long time for the negative effects to appear. And they have other large businesses that haven't been as aggressively enshitified (Youtube, GCP).
It's like when the Titanic struck the iceberg and the crew mostly thought the ship would be fine.
Just because they're still making money doesn't mean the company hasn't already been damaged beyond repair. But in this case by the time it's clear the damage is fatal, those at the helm have jumped ship with piles of cash.
Previously, the two concerns were "firewalled" so as to prevent the money-generating side of the company from eroding the user experience.
This is a theme that's been at the core of every Titan of Industry's decline. That is: chasing of short-term results with disregard for the long term consequences. Alphabet is just so big and dominate in search that it will likely take quite a long time for the negative effects to appear. And they have other large businesses that haven't been as aggressively enshitified (Youtube, GCP).
See Intel, Boeing, GE etc.