not sure to understand your point, knitting is not a tech field to you, or the content itself of the article is not tech oriented enough ?

I think maybe OP is knotted up about it pretty obviously being an ad. And rightfully so.

Seriously 3D knitting… then going on about 2D patterns?

I mean it's a link to a page with their marketing copy. But I posted it because I found it interesting. I'm not affiliated with the company.