Lack of domain names isn't as much of a problem as it was 5-10 years ago, due to: 1) Mobile apps 2) Search (especially search-in-address-bar) 3) The fundamentally large namespace

I'd still rather have a domain like "tryfoobar.com" early on rather than foobar.ix or even worse, foob.ar or foubar.com. Provided foobar.com isn't a competitor, porn site, etc., and that I can make efforts to buy foobar.com/net/org/co.uk/jp/etc. with time if successful.

The only strong argument for (ab)using a ccTLD, IMO is URL shorteners.