Very interesting idea but I'd have to agree with the original poster: it's very hard to figure out what it's about! I went to the site, started reading text to the left and was distracted by the flash animation to the right. So I watched it. And guess what, I couldn't make heads or tails of it! I don't know if it's the style, the fonts or what... but I was clueless as to what the app does. Only when I watched it the second time did I make a connection.

PS: The background of the flash anim is HORRIBLE! It's EXTREMELY distracting.... never use high contrast backgrounds. Never!