People build on this pile of sand because "Apple can do no wrong" and "Everyone uses iOS products because they are soooooooo popular and hip" plus "Everyone else ripped off Apple, might as well develop for the original" and other logical fallacies Apple markets to developers.
Or, really, people build on this pile of sand because it's more valuable than not doing so. There is enough money to be had in the iOS ecosystem that even when you take into account the risk of being dinged for something stupid like this, it's still an expected net gain for many people to release an iOS app.