The Economist and The Financial Times are the only two publications I've subscribed to in the last decade.
I'm not completely convinced people are uninterested though. Before we met, my wife wouldn't have given the Economist a second glance. Now she's a more regular reader than I am. Often you just have to give people a chance.
Isn't a subscription to The Economist part of the standard kit for people who live "abroad" (for whatever definition of abroad)?:-) My wife is the same way.
I'm not completely convinced people are uninterested though. Before we met, my wife wouldn't have given the Economist a second glance. Now she's a more regular reader than I am. Often you just have to give people a chance.