Indie game development isn't as sexy or craze-inducing as the idea of homebrew. Homebrew suggests a completely open and level playing field, and it ignites the imagination of gamers (even if they never attempt it themselves). Indie-game development translates to most as: instead of tens-of-millions of dollars and dozens of staff you only needs maybe hundreds of thousands of dollars and under 10 staffers. Not nearly as cool as the idea of sitting down at your PC and hacking together your own game which can then be run on your own console.

Keeping your fans/community thinking your indie support is actually homebrew in nature will benefit you and once you launch, the buzz isn't as important.