I never understood why anyone would buy an AppleTV when there are cheaper, much more capable alternatives that will play just about anything you can throw at it...without idiotic DRM restrictions.
Because if you live in the Apple ecosystem already, it makes tons of sense and is a welcomed addition to get the content you probably already have on to the one screen it wasn't yet on. My 10+ year iTunes collection sounds great coming out of my sound system, and I can control it from my iPhone. Being able to mirror my MacBook to my TV is also pretty great, and with Mavericks, it will have second-screen capability in addition to plain mirroring.
Also, iTunes content hasn't had DRM in years now, idiotic or otherwise.
Um, last time I checked, movies and TV shows purchased from iTunes were still locked down tight. For that matter, for a long-term user it is surprisingly easy to have random DRMed music in an iTunes library unless you were very diligent about paying to unlock it (as I discovered while uploading my wife's library to Amazon Cloud Player). Unless you have some bizarre definition of iTunes content that doesn't include those kinds of cases, you just don't know what you're talking about when it comes to iTunes DRM.
I don't understand why this comment is being downvoted. Is it a little abrasive? Sure. But it's also absolutely correct. The comment he's replying to is simply misinformed. While it's true that iTunes music got rid of DRM years ago, iTunes video content still has it. If you're buying movies or TV shows to watch on an Apple TV, that content is locked into Apple's ecosystem unless you manage to crack their DRM.