Yep. Another approach is the dreaded list-type articles that are almost 100% of the content for some sites. You know, articles with names like "Top 10 Cities for Techies" or whatever.
Instead of putting it all one page or even using an AJAX call to retrieve each list entry, the entries each load a new page, complete with ads, etc. A lot of these are butt slow in loading just one page, but hey, they just want those clicks.
So they manage to stretch one lame article into 10 page views, complete with 10x the ad revenue and 10x the latency for the reader. On mobile, this can be even more painful.
Instead of putting it all one page or even using an AJAX call to retrieve each list entry, the entries each load a new page, complete with ads, etc. A lot of these are butt slow in loading just one page, but hey, they just want those clicks.
So they manage to stretch one lame article into 10 page views, complete with 10x the ad revenue and 10x the latency for the reader. On mobile, this can be even more painful.