Sorry if that's condescending? It wasn't meant to be. I just know many men might understandably not be immediately interested in something that's clearly aimed at women.
Edit: Oh, and also because it didn't appear on the front page until ~30 minutes after it started (though it had appeared on new a few times).
No problem, it just seemed that you had a priori assumptions that may not be correct. If you want to sell to women, of course you would be interested, e.g. the great scene where Darcy first meets and teaches Nick this point in What Women Want (great movie all through, btw). As an edge case, think of people in Mattel not being interested in what girls think!
Edit: Oh, and also because it didn't appear on the front page until ~30 minutes after it started (though it had appeared on new a few times).