> They will literally ask you in advertisement to enter certain phrases in a search engine to let you find their web property.
I have noticed this on occasion, and found it very surprising. They're basically handing control over access to their site to the search engine. That seems like a very bad idea.
Well, in the case of Facebook, the audience is actually spending their time on your Facebook page. That's different from if they're just clicking through a search engine to reach your own website.
Which is kind of the point. Unless people know which URL to type (Disney, New York Times) in other words unless you have an offline brand, you don't have an online brand - you have a relationship with a supplier of customers.
I have noticed this on occasion, and found it very surprising. They're basically handing control over access to their site to the search engine. That seems like a very bad idea.