Believe it or not, words like "objects" and "FUSE" mean nothing to 99% of the world's population. Actually they do have clear meanings, just not the meanings that computer science people assign to them.
IMO there's a sine-qua-non that most websites should have, and that unfortunately far too few do have. Well known companies like Apple and Google don't need it, but most others do. It's what people have called an elevator pitch. Here's how Wiki puts it [1]:
An elevator pitch, elevator speech, or elevator
statement is a short summary used to quickly and
simply define a person, profession, product,
service, organization or event and its value
proposition.
That information should be at the top of a website. It's what tells people, immediately, what the product or site does and how it could be useful for them.
And, not coincidentally, the words I quoted from Wiki are the totality of the first paragraph for that Wiki entry. Simple, clear, easy to understand.
There's nothing wrong with having details on a company's website. But that jargon should not be the totality of the first paragraph on the site.
IMO there's a sine-qua-non that most websites should have, and that unfortunately far too few do have. Well known companies like Apple and Google don't need it, but most others do. It's what people have called an elevator pitch. Here's how Wiki puts it [1]:
That information should be at the top of a website. It's what tells people, immediately, what the product or site does and how it could be useful for them.And, not coincidentally, the words I quoted from Wiki are the totality of the first paragraph for that Wiki entry. Simple, clear, easy to understand.
There's nothing wrong with having details on a company's website. But that jargon should not be the totality of the first paragraph on the site.
[1] http://en.wikipedia.org/wiki/Elevator_pitch