The shopkeeper ahs a few lines and is on screen for a few minutes. The family is onscreen for perhaps one or two seconds. Certainly less than 5 seconds. There is absolutely no mention of the nature of the family in the film.

This is the example being used to show Disney is "progressive"? An ambiguous possibly gay family that gets less than 5 seconds screen time?

Saying that this miniscule gesture is hetter than nothing is missing the big point. It's the twenty first century - Disney should have had gay characters and even gay leads by mow.

And for all its progressiveness Frozen still has a scene where mental illness is linked to danger using stigmatising language.