I didn't understand consulting until a post on HN awhile back. It was a friendly guy who liked to hangout and chat with fellow devs. While visiting a city, Chicago I believe, he met up with coffee with a guy possibly also from HN. They talked, went back to the office, and he talked with another employee for awhile. The guy in question I believe had a background in SEO so he just kinda shared what he knew for 2 or 3 hours. Then they shook hands and went their separate ways.
A few weeks later he e-mailed back asking how much he would have paid if that friendly chat with an official consulting job. The answer was around $10,000. Yes it was only 2-3 hours of time, but built upon thousands of hours of experience. And the changes they could immediately implement would generate more than $10k in increased revenue so it would easily be worth it.
My point here is that it doesn't matter jack shit how many hours are spent on a project or how cheaply it could be done. What's infinitely more important is how much money can be made. If you can get more money out than you put in and putting more money in means you get more out then you put as much in as you can afford. Now for someone to plop down a million bucks on three months worth of work means they'd have to be unusually confident in a project's chances of success. So that number I gave is pretty high. However paying big money to a seasoned vet to get the ball rolling makes an unbelievable amount of sense.
Your recollection of the story is a little off, but it's close. The
story you mentioned was from 5 years ago (2009). It was mentioned in a
blog post in 20011 [1] and again in a podcast in 2012 [2]. It involved
Patrick McKenzie (a.k.a "patio11" [3]) and Thomas Ptacek (a.k.a "tptacek"
[4]). They are two of the most prolific contributors to HN [5].
Needless to say, times change. At present, Patrick's consulting rate is
somewhere north of $30K a week [6], and dare I say it, I'm sure he's
worth every penny of it for the right companies.
I knew it was a prolific HN poster but alas I could not remember who. Given that the blog post was from 2011 I think that's forgivable! Well, maybe. Thanks for the links.
A few weeks later he e-mailed back asking how much he would have paid if that friendly chat with an official consulting job. The answer was around $10,000. Yes it was only 2-3 hours of time, but built upon thousands of hours of experience. And the changes they could immediately implement would generate more than $10k in increased revenue so it would easily be worth it.
My point here is that it doesn't matter jack shit how many hours are spent on a project or how cheaply it could be done. What's infinitely more important is how much money can be made. If you can get more money out than you put in and putting more money in means you get more out then you put as much in as you can afford. Now for someone to plop down a million bucks on three months worth of work means they'd have to be unusually confident in a project's chances of success. So that number I gave is pretty high. However paying big money to a seasoned vet to get the ball rolling makes an unbelievable amount of sense.